About the project
An offshoot of Mora Mora, Plant Butcher is a vegan butchery specialized in selling Mexican and international plant-based CPGs together with a foodservice station in their Condesa location.
My favorite thing about the Plant Butcher is that it's a carefully curated selection of plant-based foods, arranged by "type" of food. "Looking for a dairy free cheese? We've got it. Looking for vegan ham or sausage? We've got it. We even have homemade hamburger patties."
The Concept
Completely based off of the style of a traditional butcher-shop and using Mora Mora's brand guidelines, my designs feature things like a butcher's beef cut chart -except I illustrated plant-based replacements-, or packaging for our homemade hamburger patties.
Completely based off of the style of a traditional butcher-shop and using Mora Mora's brand guidelines, my designs feature things like a butcher's beef cut chart -except I illustrated plant-based replacements-, or packaging for our homemade hamburger patties.
Enjoy!
*Plant Butcher and all assets shown are property of Mora Mora.
*Packaging design for frozen plant-based patties sold in Mora Market.
*Butcher chart illustration from idea to finished product in store
